PRINT + DIGITAL DESIGN + STRATEGY
In 2011, Red Mango was ahead of the fro-yo craze. In effort to retain and reward customers, we joined forces with Paytronix and created an app where customers could pay, gift and receive current campaigns.
Club Mango's "eat me" campaign increased customer registration by 40% and achieved an all time high of customer returns. I mixed vector illustrations with raster textures in the print and web deliverables. I also updated the email html/design for a clean and simple look.